DELIVERABLES 

Concept, Wireframing, User Interface and User Experience design, Photo/Video Production, Social Strategy, Social Content, OOH Strategy and Collateral, Campaign Messaging, Project Management

CHALLENGE 

Red Bull Records was looking for a scalable tactic to organically grow their artist’s audiences and engage their fanbases.

SOLUTION

We collaborated with Red Bull Records signed artist and hip hop darling BLXST, to produce an immersive map of Los Angeles in partnership with Apple Maps. 

BLXST’s Guide to LA, leads users on a journey through some of BLXST’s favorite spots across the city. Featuring short video clips and audio liners that pay homage to local businesses, restaurants and shops, the guide gives fans the opportunity to experience Los Angeles from the artist's perspective.